Atlanta Wealth Building Initiative (AWBI)

Atlanta Wealth Building Initiative or AWBI promotes community wealth building to strengthen Atlanta’s economic landscape.
With little virtual marketing experience, AWBI needed a platform to ignite and inspire conversations on wealth building using thought leaders and other influencers.
At the same time, AWBI wanted to have an online presence and drive awareness on what they do for the community, what their brand is about, and what their company stands for.

OVG brought our ammunition of marketing skills and expertise to the drawing board.
Our task?
Introduce AWBI to Atlanta through an aggressive marketing launch that would put them on the map of community leaders, corporations, Government and Policy leaders, influential nonprofit leadership, and philanthropists.

How did we execute?
We started by designing the brand’s logo, creating an online platform, launching a virtual event with invited speakers, and aggressively promoting both brand and event.

The first annual Community Wealth Building Forum, an online event we created, produced and implemented for AWBI, was born.
Its primary goal was to engage the Black community, introduce them to the benefits of wealth building, provide education on how it can reshape their financial pursuits, and use it to discover incredible economic opportunities.

Here’s what we accomplished.
The event garnered an unbelievable 1.2 million Digital Impressions.

But, what’s even sweeter?
After conducting a survey, we achieved a 4.9 out of 5 Average Overall Satisfaction Rating and a perfect score on our Content Quality.
Although AWBI already had an existing brand style guide, it was still a fantastic feat to successfully launching a company with no virtual following or online visibility.


That’s no beginner’s luck.
At OVG, we call it marketing expertise built on years of consumer and data research, innovative technology, creativity, industry experience, and strong partnerships with our clients who trust and value what we bring, create, and contribute to their marketing strategies.